Level Four partners i-design to demonstrate ATM advertising
05 November 2003 | 4778 views | 0
Level Four Software has struck a deal with UK interactive agency i-design to use its ATM testing software for demonstrating advertising promos and concepts on branded cash machine screens.
Under the deal, i-design will utilise Level Four's ATM Channel Development Suite to illustrate the way in which branded screens can be added to ATM networks.
In return, Level Four will benefit from advanced content being made available for product demonstrations as well as from joint sales and marketing opportunities.
I-design's interface design service and software allows banks to add graphics and on-screens ads to cash machine networks.
Richard Swinfen, technical director, i-design says many customers' main contact with their bank is through the ATM, so a consistent, branded on-screen presence is vitally important: "Utilising Level Four's highly visual development and testing technology will allow us to better illustrate to banks the potential of the ATM channel."
Level Four says incorporating visuals from i-design into its product demonstrations will enable it to improve the visual representation of the virtual ATM interface and allow prospective customers to visualise how ATM networks can be branded.