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Lloyds launches Digital Banking Hub

18 January 2016  |  16168 views  |  6 lloyds logo

Lloyds Banking Group has launched a new Digital Banking Hub with a powerful infographic illustrating the fast-paced world of the modern data bank.

The Hub has been created to provide a behind-the-scenes look at the work undertaken by Lloyds to propel its business into the 21st century, offfering exclusive content, insight and news on hi-tech initiatives underway at the bank. One blog post reveals that Lloyds is experimenting with heartbeat authentication technology from Canadian firm Nymi, while another provides a profile of the bank's director of innovation Claire Calmejane.

Introducing the new site, Lloyds group digital director Miguel-Ángel Rodríguez-Sola, states: "As digital has become an intrinsic part of our everyday lives it has also become interlinked into every part of our business – something demonstrated by the 1.6 billion log-ons our customers made to our sites in the last 12 months alone.

"We are, without doubt, in one of the most exciting stages of transforming the way Britain banks and we want to provide you with the insight of the work that goes into creating a world-class digital experience."

To illustrate the point, the bank has served up an infographic to provide a taste of what 60 seconds in Digital at Lloyds Banking Group looks like.

 

Comments: (6)

Derek Corcoran
Derek Corcoran - Avoka - Denver | 19 January, 2016, 03:52

Great to see one of the oldest financial services companies in the world demonstrate a recognition of the importance of Fintech, along with other global giants like Citi with Citi Fintech. 

It would be fascinating to see Lloyds produce that infographic every 12 months to show the progression and inevitable growth in the importance of the digital channel. Digital is the future (and the present) of banking. 

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Ramadas Mv
Ramadas Mv - Engage IT Services - Delhi | 19 January, 2016, 06:04

Fantastic..Absolutely clear the faster you go, the better you placed.. Digital is the way ahead for banking in future

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Vishal Shah
Vishal Shah - SAP - London | 19 January, 2016, 07:29 Really? Is wrapping the channels that existed for more than a decade and calling them Digital make it any better? This infographic does not represent the true essence of a Digital business.
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Daniel Smith
Daniel Smith - CHOICE Financial Solutions - New York | 19 January, 2016, 07:40

@Vishal - have to agree with you.

Website visits? Pageviews? Logon to internet banking? And POS store transactions?

I don't see any of those metrics being an indicator of a digital bank strategy, and instead seem to be simple BAU that has been around for many,many years.

Bill payment, mobile app log-ins, and transfer statistics - maybe. But those are hardly innovative services and features.

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Ketharaman Swaminathan
Ketharaman Swaminathan - GTM360 Marketing Solutions - Pune | 19 January, 2016, 17:57

The bank is talking about steps taken to propel to 21st century. Let's not forget that we're already 16 years into the 21st century. So what if Internet Banking has been around for 10+ years and Mobile Banking, for 5+ years? They seem digital enough to me. Like I highlighted in http://qwt.io/s_ketharaman/PDSh, banks have been digitally savvy for quite long, it's just that they haven't marketed themselves as well as neobanks. This is a step in that direction.

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Chimaroke Mbachu
Chimaroke Mbachu - Napthali Services - Abuja | 24 January, 2016, 05:36

With a 4.6m euros in transactional one might be led to believe that the move for a digital banking hub is more than justified. I think it is better for Lloyd's to have allowed that decision to be informed by profitability or the magnitude of income derived from that activity. The digital trend has a strong band wagon effect because of the perceived potentials that some financial institutions would undervalue the costs. Well...I pray Lloyd's took the major thing(Costs &profitability) into consideration before making that decision.

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