Lloyds Bank is to push notifications on cashback offers and rewards to registered customer mobile phones and smartwatches.
Lloyds' Everyday Offers programme provides cashback discounts covering everything from grocery shopping to clothes, home ware and restaurants at a range of leading retailers. As part of Everyday Offers, ‘It’s On Us’ rewards select Lloyds Bank customers every month by repaying a purchase they have made up to the value of £500.
The launch of notifications for Everyday Offers represents the first step towards a broader push notification service for mobile banking customers says Adrian Bryant, director of digital at Lloyds Bank.
“In a busy world, we are constantly thinking of new ways to help customers interact with us more efficiently," he says. "The new push notifications will make it more convenient for customers to get the latest updates on their Lloyds Bank Everyday Offers rewards."
In addition, he says, customers that pair their smart watch with their phone will get these push notifications straight to their wrist, "making the mobile experience even more convenient".
Lloyds claims two and a half million mobile customers, of which one and a half million have downloaded the bank's app.