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Alex Kreger

Alex Kreger Founder and CEO at UXDA Financial UX Design

The Future of Banking: From Separate Products to Contextual Platforms

For decades, banks have measured success by the number of products they distribute — accounts, cards, loans, mortgages — scaled across as many customers as possible. But in today’s digital-first world, people don’t need more separate financial products. They need personalized user journeys that embed into their lives and businesses. The next era o...

/ai /retail Innovation in Financial Services

Alex Kreger

Alex Kreger Founder and CEO at UXDA Financial UX Design

Beyond Features: How Rich Digital UX Can Unlock Banks’ True Market Potential

Traditional banks often find themselves in a challenging position. On one hand, they possess a deep and sophisticated portfolio of financial products and services—ranging from complex credit facilities to wealth management, business banking, and personalized advisory. On the other hand, fintech startups and neobanks have captured mindshare and mar...

/retail /devops Banking Strategy, Digital and Transformation

Alex Kreger

Alex Kreger Founder and CEO at UXDA Financial UX Design

Highlight ROX in Digital Banking to Get Executive Buy-In for UX

It’s a wake-up call for product owners, digital project managers, and designers in banks and financial institutions. You can—and must—move UX (user experience) and digital branding to the center of strategy and weave them into the DNA of the business. Because if you don’t, you’re not just risking a bad app rating—you’re risking the future of your ...

/retail /markets Banking Strategy, Digital and Transformation

Alex Kreger

Alex Kreger Founder and CEO at UXDA Financial UX Design

UX Case Study: Designing Gen AI Banking for Gen Z

Over the past decade, messaging apps and AI-powered chats have redefined how we interact with the digital world. What started as a way to stay in touch with friends quickly evolved into a universal interaction model, especially to Gen Z. With the rise of generative AI, this trend has accelerated dramatically. Instead of scrolling through menus or t...

/ai /retail Innovation in Financial Services

Alex Kreger

Alex Kreger Founder and CEO at UXDA Financial UX Design

Banking AI Implementation Case Study: Design of a Living Bank User Experience

What if your digital bank wasn’t just a service, but a living companion? Over six months, we designed a groundbreaking AI-powered financial product that aimed to reshape how customers engage with their money. Here are some key insights and takeaways from that journey. This was not another static banking app. It was envisioned as an AI-powered prod...

/ai /retail Innovation in Financial Services

Alex Kreger

Alex Kreger Founder and CEO at UXDA Financial UX Design

The Greatest Threat to Banking Isn’t Digital Disruption or AI—It’s Self-Deception

Fintechs won’t kill incumbent banks. Neither will AI. Banks will kill themselves. Not through disruption. Through self-deception. They’ll collapse because they believe things that aren’t true. The lies sound so familiar we’ve stopped questioning them: We’ve finished our digital transformation; If users struggle, it’s their fault; Digital is just ...

/retail /markets Innovation in Financial Services

Alex Kreger

Alex Kreger Founder and CEO at UXDA Financial UX Design

Design as Strategy: How UX Transformed a Bank's Digital Ecosystem

In the heart of one of the world’s most fast-paced financial markets, a digital reckoning was brewing. A leading retail bank—serving tens of millions, managing hundreds of billions, and deeply embedded in the region’s economic fabric—found itself at a tipping point. Its once-pioneering market presence was now fragmented, inconsistent and frustratin...

/retail /devops Innovation in Financial Services

Alex Kreger

Alex Kreger Founder and CEO at UXDA Financial UX Design

Debunking the Early Riser Myth in Banking: A UX Reality Check

In the high-stakes world of finance, one belief has been drilled into boardrooms for decades: the early bird catches the worm. In banking, that’s translated into a dangerous mantra — first to market wins. It’s a seductive idea. Banks' CEOs love the headlines. Product teams love the adrenaline rush. Shareholders love the illusion of being ahead of t...

/retail /devops Innovation in Financial Services

Alex Kreger

Alex Kreger Founder and CEO at UXDA Financial UX Design

From Commodity to Couture: Why Design in Banking Stays Untapped Competitive Edge

In a world where people wear their brands like badges of identity—from the phone in their hand to the sneakers on their feet—banking remains curiously invisible. Its digital products are often indistinguishable, stripped of soul, wrapped in sameness. But this week, something rare happened. Because here’s the paradox: while consumer brands chase em...

/retail /identity Innovation in Financial Services

Alex Kreger

Alex Kreger Founder and CEO at UXDA Financial UX Design

Will AI Ignite the Next Flock of Black Swans? Scramble for Antifragile Digital Banking Starts Now

Have you ever seen a live black swan? I hadn't until recently. During my recent vacation, every morning and evening on the way to breakfast and dinner, I passed a flock of black swans housed on the hotel grounds. By the second day, they became just part of the scenery — beautiful, yes, but familiar. It made me think. In his book, Nassim Taleb des...

/ai /predictions Innovation in Financial Services

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