Latest opinions that Hannes Van Rensburg has shared on Finextra

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Hannes Van Rensburg

Chief Commercial Officer

Clickatell

Member since

27 May 2020

Location

Naples, Florida

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Hannes's opinions

Contextual commerce powered by in-chat payments will transform retail

Smart omni-channel strategies have elevated how brands engage with their customers. Taking the next step, contextual commerce allows brands to create purchasing opportunities throughout the customer journey and at every stage from purchase to delivery, revolutionizing how brands and customers connect, interact, and transact converting mobile momen...

06 June 2022 /payments /predictions Frictionless Payments

Contextual commerce powered by in-chat payments will transform retail

25 May 2022 /payments /predictions Frictionless Payments

Why WhatsApp’s NFL ad campaign should be taken seriously

When a company chooses the AFC Championship Game to make a big expansion play, you know they mean business. Football fans would have seen WhatsApp's ad comparing sending an SMS with having their mail opened and read by their postman. For US businesses, WhatsApp’s big push to capture more of the domestic market should light a fire under decision ma...

11 February 2022 /predictions

When will WeChat for the Free World Emerge

On the face of it, WeChat is just like any other chat platform. You download the WeChat app onto your mobile phone, register to use the service, and chat with any other subscriber of the service, just like Messenger, WhatsApp, or Telegram. Like other chat apps you can also share files and photos. However, that is where the similarity ends. By regi...

02 September 2020 /payments Asia Financial Services

Some messages are more valuable than others

We live in a world of digital messages. Indeed, we are bombarded with hundreds of digital messages a day, ranging from casual chatter with our friends on our favorite chat platform, to downright rubbish. Sometimes, however, we do receive real valuable messages, for instance, a message to reset a password or one containing a One Time Password (OTP)...

21 July 2020

Taking payments in chat to market

There were some high profile announcements of WhatsApp payments available in Brazil (https://tcrn.ch/3dzlnC9) recently. Anybody interested in chat commerce sat up and took notice. Some also tried out Facebook Pay, the payments service WhatsApp owner Facebook launched last year. I can say with some certainty, we all were excited about the possibili...

30 June 2020 /payments The Payments Business

The versatility of chat as a commerce channel

We truly live in a digital world. I can think of only a handful of things that we spend our time on that is not digital. For the rest, we are dependent on digital devices to interact with our world. Nowadays, these devices come in many different form factors, ranging from desktop computers, set-top boxes, voice-activated devices to mobile phones. ...

17 June 2020 /payments

To chat or to have a conversation

There has been a lot of hype about conversational commerce. Many say that this will be the future of how people will interact with technology. In question, however, is how will technology be able to understand us and respond? Of course we should be able to talk to technology, like we do with other humans. One can see how brands have embraced this ...

09 June 2020 /payments

Integrating payments with chat

For a start, it is important to define what I mean by chat. In this context, “chat” does not mean that irritating chat-blob that often pops up when you visit a website. Not at all. What I am referring to is using a chat application like WhatsApp or Facebook Messenger to engage with a brand. Instead of using these chat applications to communicate w...

03 June 2020 /payments Payments strategies 2015-2020-2030

Managing fraud through chat is better for businesses and users

As digitalization has transformed businesses the ever-present threat of fraud has grown exponentially. However, banks and their users are increasingly realizing that using chat platforms to manage and mitigate fraud offers them immediate and significant gains. According to security company, Kaspersky, the number of unique malicious objects detecte...

28 May 2020 /payments /retail Finance 2.0