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Joshua Frith

Managing Director
The Dubs
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31 Aug 2004
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Followed by John Sims, Martha Boyle and 5 others you follow
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Joshua's opinions

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Joshua Frith

Finance content marketing during a recession

Now dubbed The Great Lockdown, the COVID-19 pandemic has sent economies around the world into recession. In the March quarter, Australia’s GDP fell for the first time in nine years, decreasing by 0.3%, while the United States’ GDP decreased by 5%. Meanwhile, in early July, the European Commission forecast the UK’s economy would shrink by 9.75% in...

28 July 2020 /retail Disruption in Retail Banking

Joshua Frith

Research reveals what's hindering finance content marketing success

Not getting the hits? Strategy stuck in a rut? Not sure where to go next with your finance content marketing? It’s time to stop second-guessing – and turn to the research. When it comes to effective finance content marketing, there’s no substitute for cold, hard data. Here I delve into the latest studies and uncover what’s holding finance brands b...

08 July 2020 Marketing in Financial Services

Joshua Frith

Sure signs finance podcasts are part of the mainstream

Podcasts have been around for a long time now, but in finance marketing they’ve been slow to become a standard content offering and have played second fiddle to online video. However, this appears to be changing with a tipping point being driven by a few factors. The most obvious of these is Covid-19, with finance brands finding themselves cut-off ...

23 June 2020 Marketing in Financial Services

Joshua Frith

Overcoming the unique challenges of finance marketing

Content marketing for finance brands isn’t the same as content marketing for other brands - it comes with its own unique challenges that need to be overcome. The first of these is the popular perception of finance topics as dry, dull and technical. The second is the regulatory environment, which requires finance brands to ensure content is legally ...

17 June 2020 Marketing in Financial Services

Joshua Frith

Is Staying silent on race issues an option for finance brands?

With global protests exploding into the news and translating into heated protests and debates across the globe, what position should a finance brand take on this crisis, if any? Hundreds of thousands of protestors around the world have marched since unarmed Minneapolis man George Floyd was killed by a police officer. Millions more have blacked out ...

12 June 2020 Marketing in Financial Services

Joshua Frith

How to design a finance website that converts customers

Website design is a core building block of every finance brand’s digital marketing. Your website is a reflection of your brand, your product and your customer offering, giving you one shot to convert a visitor into a customer. We asked The Dubs senior digital designer, Tom Bradshaw how brands can ensure their finance website design is optimised fo...

02 June 2020 /devops Marketing in Financial Services

Joshua Frith

Timely vs evergreen content: dividing your content budget

Timely and evergreen content both deserve a place in your finance content marketing mix. How much of each you create in a given budget period depends a lot on your business objectives and supporting content strategy. At The Dubs finance content marketing agency we propose four key considerations for striking the right balance between timely vs eve...

26 May 2020 Marketing in Financial Services

Joshua Frith

Finance content marketing trends to watch in 2020

2019 brought us the rise of podcasts, micro-influencers and personalisation. In 2020, they’re here to stay — and several new finance content marketing trends will join them. Many are global, but some will impact your local market more than others, so keep an eye on your neighbours. Here’s what to expect from finance content marketing in Australia,...

10 February 2020 Marketing in Financial Services

Joshua writes about

  • retail banking
  • devops

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  • 2020 (8)

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