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Jim Craig

Co-Founder
Conotext
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03 Nov 2016
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Eau Claire, Mi
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Followed by John Sims, Martha Boyle and 5 others you follow
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Jim Craig

Human-focused Digital Banking Has Arrived

How do community financial institutions (FIs) stay relevant during and beyond the pandemic? Well, the first thing is, leadership needs to change its view of what digital banking (and digital marketing) means. When ATMs hit the US scene in 1969, this was the first wave of what has become known as digital banking. In this iteration, it was about auto...

08 October 2020 /retail Banking Strategy, Digital and Transformation

Jim Craig

Make Sure You’re Deploying the Right Digital Marketing Strategy

A small survey from fintech marketing firm Kasasa revealed that 56% of community financial institutions have a social media marketing budget of $1,000 or less. Another survey from WebStrategy noted that almost half of community financial institutions that responded spend between 10-19% of their marketing budget on social media marketing. Developi...

03 September 2020 /retail Banking Strategy, Digital and Transformation

Jim Craig

Avoid These Mistakes When Launching a Digital Marketing Strategy

If we have learned anything in the first half of 2020, it’s that having a digital marketing strategy is no longer a ‘nice to have’ option. It’s absolutely crucial for community financial institutions (FIs) to step up their digital game if they plan on competing for new customers and members moving forward. It may feel like the pandemic has tied com...

24 July 2020 /retail Banking Strategy, Digital and Transformation

Jim Craig

3 Steps to Keep and Grow Your Digital Customers

Beyond the pandemic and the economic tsunami it has caused, there are some parts of the financial industry that will never go back to the way things were. And the one that sticks out the most is how traditional banking will be redefined in coming years. A digital transition was certainly underway. But for most financial institutions (FIs), that sim...

15 June 2020 /retail Marketing in Financial Services

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