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Jim Craig

Co-Founder
Conotext
Member since
03 Nov 2016
Location
Eau Claire, Mi
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Followed by John Sims, Martha Boyle and 5 others you follow

Bio

Jim is the co-founder and principal strategist at Conotext. He is a fintech pioneer with an extensive background in community FI branding and messaging, including digital content and SEO strategies. Jim also helps community banks and credit unions with data-driven marketing strategies and tactics, as well as online retail experience design.

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Co-Founder
Conotext
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Latest opinions

Jim Craig

Human-focused Digital Banking Has Arrived

How do community financial institutions (FIs) stay relevant during and beyond the pandemic? Well, the first thing is, leadership needs to change its view of what digital banking (and digital marketing) means. When ATMs hit the US scene in 1969, this was the first wave of what has become known as digital banking. In this iteration, it was about auto...

08 October 2020 Banking Strategy, Digital and Transformation

Jim Craig

Make Sure You’re Deploying the Right Digital Marketing Strategy

A small survey from fintech marketing firm Kasasa revealed that 56% of community financial institutions have a social media marketing budget of $1,000 or less. Another survey from WebStrategy noted that almost half of community financial institutions that responded spend between 10-19% of their marketing budget on social media marketing. Developi...

03 September 2020 Banking Strategy, Digital and Transformation

Jim Craig

Avoid These Mistakes When Launching a Digital Marketing Strategy

If we have learned anything in the first half of 2020, it’s that having a digital marketing strategy is no longer a ‘nice to have’ option. It’s absolutely crucial for community financial institutions (FIs) to step up their digital game if they plan on competing for new customers and members moving forward. It may feel like the pandemic has tied com...

24 July 2020 Banking Strategy, Digital and Transformation

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Jim writes about

  • retail banking

Jim's opinion archive

  • 2020 (4)
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