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Rethinking banking loyalty: Why behavioural rewards are gaining ground

Whether it’s acquisition or retention, loyalty is becoming harder to pin down in banking. In the U.S., inertia still defines how most people interact with their banks. The average adult keeps the same checking account for nearly 17 years, with many citing the only reason they haven’t switched because “it’s the account they’ve always had.” This

22 July 2025 /payments /retail Banking Strategy, Digital and Transformation