Bio
Mark Jackson, Managing Director at Valuedynamx, is a seasoned expert in developing innovative strategies that drive customer engagement and unlock revenue opportunities. With a focus on the US and UK markets, Valuedynamx harnesses the power of new data, technologies, and strategic partnerships to curate data-driven omnichannel purchase rewards. Leading the proposition development and innovation efforts for Valuedynamx's Boston and London-based offices, Jackson ensures the company stays at the forefront of industry trends. As part of Collinson, a globally recognized group known for delivering exceptional travel ecosystems, Valuedynamx combines expertise in payments, card-linking, affiliate marketing, and redemption to provide relevant and engaging solutions for major airlines, banks, financial institutions, and hotel groups worldwide.