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Mark Jackson

Managing Director - Product & Capabilities
Valuedynamx - a Collinson Company
Member since
05 Oct 2017
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London, Boston
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Followed by John Sims, Martha Boyle and 5 others you follow
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Mark's opinions

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Mark Jackson

Building Brand Loyalty: 3 Reasons Customer Engagement Programs are Vital for Financial Institutions

Many businesses are seeking ways to stay resilient and keep their customers engaged while an economic crunch continues to create spending challenges. Even when times get tough, reward programs can help companies thrive, and are proven business investments; in fact, customer engagement programs can help businesses keep going during difficult times....

26 July 2023 /retail Banking Strategy, Digital and Transformation

Mark Jackson

How traditional players can close the gap on challenger banks

Earlier this year, Starling Bank and Monzo became the top two banks in terms of customer satisfaction in the UK, knocking incumbent First Direct from the number one spot[1]. Interestingly, this news coincided with a decline in interest in app-only start-up banks, with lack of trust being one of the key deterrents. In fact, trust in banks holding a...

16 July 2018 /startups Banking Strategy, Digital and Transformation

Mark Jackson

2018 will be shaped by Open Banking

For retail banks operating in the EU, open banking - and ‘Open APIs’ which are seen as a key facilitator of this - have become hot topics in the boardroom. Spearheaded by the European Commission’s revised Payments Directive (PSD2), banks that operate in the EU will, from Jan 13th 2018, need to provide ‘open access’ to payments and account inform...

12 January 2018 /retail Open Banking

Mark Jackson

How artificial intelligence can deliver a personalised banking experience

With the evolution of digital banking, there are fewer opportunities for face-to-face interactions with customers. Is it therefore becoming harder to drive customer devotion, attracting and retaining loyal customers in this era of digital self-service? Banks are investing huge amounts of capital in digital capabilities such as chatbots, artificial...

12 October 2017 /ai /retail

Mark writes about

  • artificial intelligence
  • retail banking
  • start ups

Mark's opinion archive

  • 2023 (1)
  • 2018 (2)
  • 2017 (1)

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