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Ketharaman Swaminathan

Founder and CEO
GTM360 Marketing Solutions
Member since
17 Apr 2009
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Pune
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Followed by John Sims, Martha Boyle and 5 others you follow
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Ketharaman's comments

clear
Brits wary of bank call centre security

Banks can do a lot more to reduce friction in their applications before pointing a finger at "consumers' contradictory attitudes". 

13 Mar 2013 16:43 Read comment

Simplify and Secure Your Passwords

That said, many people do feel safe about keeping gold and other valuables in a bank vault / locker than inside their own homes. By the same token, they might feel comfortable about storing their master passwords in eLockers offered by some banks (e.g. Wells Fargo, ICICI).

12 Mar 2013 10:57 Read comment

I won't show you mine...

For all its faults, I'm amazed at the sheer popularity enjoyed by the basic credit card over the decades. HDFC Bank and a few other card issuers have been offering "onetime tokens for online purchases" but, despite being around for over five years, their offtake has been poor and COD reigns supreme for ecommerce in India. In an ideal world, OTP, card reader, 2FA, out-of-band authentication and all those nice things should provide more comfort to the user and increase their use of epayments, but in the real world, the inevitable friction they add to the payment process seems to be driving people away from them.

08 Mar 2013 20:11 Read comment

Simplify and Secure Your Passwords

It's hard for a common man to believe that something on the cloud could be safer than something in their personal possession. To me, that's the main reason why password managers haven't managed to enter the mainstream despite being around for over a decade. My personal recommendation: Select passwords in a foreign language in which you're not very conversant. Such passwords are known to be very secure, as I'd highlighted here. You're unlikely to have difficulties remembering them since you anyway know only a few words in that language. What's more, others don't know which are the few words you know in a foreign language and won't be able to figure them out even if they shoulder-surf you as you're entering them on your keyboard.

08 Mar 2013 19:37 Read comment

PayOne files patent suit against Home Depot over use of PayPal POS tech

@StanleyE: +1. According to this research report on retail payments released by RSR Research a couple of days ago, retailers are thoroughly frustrated with the multiple directions in which the present stakeholders are pulling mobile payments and have reacted by not making any budgetary allocations for any new form of payments as of now. So, plastic is going to be around for a while!

@MichaelK: If, indeed, PayPal has infringed PayOne's patent, it's likely to have known long ago that it was doing so, and would have likely already prepared a defence in anticipation of a potential lawsuit by PayOne in future. On the other hand, this infringement might come as a total shock to Home Depot. Besides, Home Depot is a FORTUNE 500 company with lot more "rep to protect" as against PayPal which is used to listening to irate merchants on a daily basis without getting bothered in the least bit. As a result, it would seem logical that PayOne chose to go after Home Depot rather than PayPal. And, why not, since patent owners are legally permitted to sue the buyer, not just the infringer.

08 Mar 2013 18:57 Read comment

Banks Have Nothing To Fear From TELCOs

@AlexP: TY for your comment. The first page of Google SERP for "Net1's MVC technology" is full of entries related to Microsoft ASP.NET MVC. Is that what you meant? 

08 Mar 2013 10:42 Read comment

Bankinter circumvents secure element hassle for mobile NFC payments

Kudos to Bankinter for showing that Banks Have Nothing To Fear From TELCOs.

07 Mar 2013 12:45 Read comment

Square hit with cease and desist order in Illinois

Maybe this is what happens when the digerati rubber finally meets the regulatory road. However, I'm a bit sad that this should begin with someone like SQUARE, which never claimed to disintermediate banks from payments. 

06 Mar 2013 15:33 Read comment

The Death Of Cash Is At Least 190 Years Away

Just as friction in online payments is driving shoppers to go back to cash & cheques in India, this Fed article explains how online identity theft is forcing people in the USA to go back to filing their tax returns the old-fashioned way, printing and mailing them. Looks like we're still far from striking the right balance between security and convenience for online transactions. 

06 Mar 2013 07:11 Read comment

My take on MWC2013

Zipcar already uses e-locks opened by mobile apps on cars belonging to its fleet. Although it doesn't follow that people will adopt e-locks for their homes anytime soon, it does expose niches where mobile technologies could find acceptance sooner rather than later. For the record, plastic cards are too broadbased to belong to a niche.

05 Mar 2013 14:56 Read comment

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Ketharaman writes about

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Ketharaman's opinion archive

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