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Ketharaman Swaminathan

Founder and CEO
GTM360 Marketing Solutions
Member since
17 Apr 2009
Location
Pune
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Followed by John Sims, Martha Boyle and 5 others you follow
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Ketharaman's comments

clear
Mobile payments: why we’re on the verge of a revolution

Over the past 5-7 years, I've heard various phrases like "cusp of disruption" and "mainstay payment method" that predicted the imminent boom in mobile payments. I'll add "verge of revolution" to that list. I wish mobile payment goes mainstream ASAP so that I don't have to suffer these cliches any more. But, alas, with the adoption of even Apple Pay - arguably the best mobile payment ever - declining year on year, I don't think my wish will be fulfilled any time soon.

31 Aug 2016 19:33 Read comment

Retail banking customers continue to be underwhelmed

If UK banks are interested, they can learn how to improve CX from their counterparts in USA, China and India. In these three countries, Banking provides the best CX of all industries, according to Forrester.

30 Aug 2016 19:22 Read comment

Is it true that traditional banks are engaged in self-deception?

@AlexKreger:

On a side note, I was not talking about power and resources. I was talking about banks making highest profits of any industry. If one can be inert - as you claim banking is - and still be the most profitable industry in the world, well, I can bet that all other industries in the world will want to be like banks. That'd be the height of "work-life" balance, to put it mildly!

30 Aug 2016 11:59 Read comment

Is it true that traditional banks are engaged in self-deception?

@AlexKreger:

I've been marketing and selling technology to the BFSI industry for nearly 3 decades. Then and now, banking contributes more revenues to IT services industry than any other industry. If there's one industry that understands how technology changes financial services and adapts to it, it's BFSI.

Blockbuster, Kodak and Nokia were all individual companies. Banking is an industry. No point in comparing them. You tell me one industry that was destroyed by technology and I'll tell you why that won't happen to banking for the forseeable future.

30 Aug 2016 11:53 Read comment

Is it true that traditional banks are engaged in self-deception?

Despite all the UX issues in banking systems,

  1. Financial services remains the most profitable sector in FORTUNE 500 (https://twitter.com/s_ketharaman/status/751030776981053441).
  2. 3 out of 5 most profitable US companies are in Financials sector (https://twitter.com/s_ketharaman/status/751030776981053441).
  3. Despite GFC, Legacy & Fintech, 7 out of 10 most profitable companies in the world are in financial services. (https://twitter.com/s_ketharaman/status/766205700225785857)
  4. Closer to myself, I recently complained to my Relationship Manager that systems of his bank - a Top 3 private sector bank in India - have one of the worst UX of any bank. He turned around and told me that his bank has a higher market cap than global giants like Deutsche Bank, Barclays Bank, etc.

All this makes me question the role of UX in banking. Nokia was felled by an Apple. There's no Apple-equivalent for traditional banks in the horizon. 

29 Aug 2016 19:04 Read comment

Mondo becomes Monzo

@FinextraMember: How many of these regs apply to a UK bank in the post Brexit world?

26 Aug 2016 20:13 Read comment

Chase goes the extra mile in auto financing

Maybe auto dealers are finally getting it: On their own, their cost of customer acquisition is too high. If they partner with banks, they have a ready access to millions of bank's customers. 

26 Aug 2016 20:01 Read comment

How Banks Are Losing Millions by Ignoring UX Design

...and it's not just me.

"Fintech Will End Mostly In Tears, Christopher Flowers says. Renowned Investor Says Most Fintech Startups Will Fail."

Source: WSJ (http://www.wsj.com/articles/fintech-will-mostly-end-in-tears-christopher-flowers-says-1456411711)

26 Aug 2016 10:10 Read comment

Handbag locks impulse spenders out of their wallets

What an inane product. I hope it stops people from reaching out to their wallet to buy it.

25 Aug 2016 17:13 Read comment

How Banks Are Losing Millions by Ignoring UX Design

I did include neobanks in fintech. Challenger banks have a brick-and-mortar branch presence, so I can't accept them as fintech. According to me, most of the fintechs will die. It's only a matter of time. Let's see...

25 Aug 2016 16:56 Read comment

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Ketharaman writes about

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Ketharaman's opinion archive

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