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4 Results from 2012

Alex Bray

Alex Bray AVP, Omni-Channel Acquisition & Servicing at Genpact

Knocking the Froth off Social Media

Social media has exploded across the financial services industry. And like many a new craze before it, it has largely been driven by the perceived need to do something, compounded by a lack of industry consensus around what that something should be. Initiatives have been launched without clear objectives. They are not targeted at specific customer...

/retail Online Banking

Alex Bray

Alex Bray AVP, Omni-Channel Acquisition & Servicing at Genpact

I'm here to make social media boring...

Over the last couple of months, I have presented to a lot of senior banking executives on the subject of social media. The parallels between these presentations have been fascinating. At all these presentations, I tend to be the last presenter of the day. I am usually all that’s between 10 tired delegates and their commute home. Nevertheless the fe...

/retail Online Banking

Alex Bray

Alex Bray AVP, Omni-Channel Acquisition & Servicing at Genpact

The Death of YourBank.com...?

Internet bank websites have fundamentally changed the way we manage our money - and entirely for the better. They have put customers in control - with 24 hour access, wherever and whenever you want. They have enabled banks to cut costs and deliver new and innovative services. So from all customers and bankers - thank you, internet bank websites! Y...

/retail Online Banking

Alex Bray

Alex Bray AVP, Omni-Channel Acquisition & Servicing at Genpact

Getting to Know You, Getting to Know All About You...

Is it wrong for your bank to use your social graph - the personal data you generate within your various social media outpourings - to make decisions about you? Much as in the famous song from ‘The King & I’, banks hope that once they’ve got to know you, you’ll get to like them too. But it doesn’t end there. Social graph data can enable banks d...

/retail Social Banks

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