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Two word slogan - yours for 1.4 million quid

The Register are reporting that HMRC apparently got through an impressive £1.4m in 2006 coming up with a new slogan - HMRC Ambition.

Yup that's only 700,000 per word. Bargain. 

While we're on the topic of daft rebranding - what on earth possessed the Beeb to do what it did to BBC3?  

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