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In today's banking industry , most of the core banking solutions will support Customer Information File, General Ledger System, Transaction Processing and Posting, Loans & Deposits system, MIS reporting and multi channels. However, offering intelligent pricing to a custome,r based on the length and breadth of relationship is not addressed in the present core banking system.
Hence it is vital for the banks to restructure the existing business model as customer centric to build a holistic view of the customer. This requires identifying and linking all internal sources of customer data capable of identifying each customer from 360 degree view, regardless of where that information resides. Not only this is an important process in driving multichannel strategies, but it is also the basis for creating and delivering a consistent view of the customer specific details.
Your views please.
This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author.
Laurent Descout CEO at NEO Capital Markets
13 February
Joris Lochy Product Manager at Intix | Co-founder at Capilever
10 February
Micah Willbrand Chief Product Officer at GBG
Alex Kreger Founder & CEO at UXDA
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