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Sophisticated banking?

I was all geared up to write a blog about the UK Payments Council's U-Turn on cheques - it was going to cover themes of democracy, banking innovation, understanding the customers (ALL of the customers - not just the 'cool kids') and of course sophisticated banking. 

Then I saw this. 

The UK doesn't look so bad after all. 




Comments: (2)

A Finextra member
A Finextra member 14 July, 2011, 09:45Be the first to give this comment the thumbs up 0 likes

At first I thought this was a way to personalise your banking with a choice of cartoon characters - something that might appeal to many customers, sadly.

Then I clicked through to the link and read the intro text: 'Women nowadays are well-versed in business and competent in many different roles in society...'. It continues in the same spectacularly patronising and sexist way.

Wow - what decade did you say this was from?

Incidentally, the first para contains what I guess is a typo - 'demoncracy'? However, with recent events (revelations about News International, etc) this could be a useful new word!

Elizabeth Lumley
Elizabeth Lumley - Girl, Disrupted - Crayford 14 July, 2011, 10:07Be the first to give this comment the thumbs up 0 likes

That is exactly my problem with this bank offering. I know Hello Kitty is big in Asia - and if this was just an offer to allow customer to adorn their cards with their favourite cartoon character...yes, I would not have had such as strong reaction to this.

Women are now "competent in many different roles in society" ??? I don't want to get into a whole freshman, womens' studies rant on the infantilsation of women. But this is not cultural difference, this is just horrid.

(PS: typo fixed!) 

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