Blog article
See all stories »

Women 'clueless'

Sometimes I see some really interesting research in the press. But other times I just see something that’s a little harder to believe, which is interesting for all the wrong reasons! One of those is a press release entitled “women ‘clueless about technology’” which was brought to my attention today – a PR stunt to cause controversy and grab attention if ever I’d seen one!
 
Apparently 55% think women are clueless when it comes to technology – but that means that around half don’t! The survey also says that the majority of people would ask a man for technical advice. Is this really a big surprise? The whole reason womenintechnology exists is because there is a distinct lack of women in technical roles and we’re trying to improve this – it’s no big revelation that there are far more men in the industry.
 
A spokesperson from the company who carried out the survey – TechGuys (again – surprise) – was quoted as saying “We are an equal opportunities employer, and always on the lookout for female TechGuys as we know that some of our customers may feel more comfortable letting a woman into their home, but it’s rare that we ever receive an application from a woman.” As a woman in the technology field, I know how challenging it can be for women to work in very male dominated environments. So why would a female technology professional apply to an organisation whose name suggests females aren’t really welcome?
 
They say that all publicity is good publicity but I’m not so sure, as this survey plus the company’s name is not doing much for their reputation as an equal opportunities employer. It’s surveys like this that are hindering women being seen as serious technology professionals.

4327

Comments: (4)

A Finextra member
A Finextra member 29 September, 2009, 09:12Be the first to give this comment the thumbs up 0 likes

You know what the solution to this little problem is, don't you?  A few super-competent female techies need to start a business and call it TechGals and whup these guys assets, if you know what I mean.  They have even gone and identified the obvious market gap for us! 

A Finextra member
A Finextra member 29 September, 2009, 15:00Be the first to give this comment the thumbs up 0 likes

Thanks Debra - I have thought about the possibility of creating a women led IT firm before - similar to what Dame Steve Shirley did with the FI Group 30 years ago!

A Finextra member
A Finextra member 30 September, 2009, 09:22Be the first to give this comment the thumbs up 0 likes

Interesting article. Out of interest, you said the release said that 55 percent think women are clueless when it comes to technology. Is that 55 percent of women or 55 percent of guys or a general mixture of both genders?

A Finextra member
A Finextra member 09 October, 2009, 12:08Be the first to give this comment the thumbs up 0 likes

Lucy, it was a survey of 2000 people apparently, so men and women. They could have gone with the angle: 45% of women are really clued up about technology...but I guess that doesn't make as interesting a story!

Blog group founder

Retired Member

Member since

19 Mar 2009

Location

Blog posts

5,939

Comments

6,167

This post is from a series of posts in the group:

Women in Technology

A community for all professionals in IT dedicated to encouraging and empowering women who are currently working in the technology sector.


See all