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An article relating to this blog post on Finextra:

Cards better than cash for fast food - Visa

For consumers buying fast food and beverages at quick service restaurants (QSRs), speed is of the essence. According to a new survey commissioned by Visa, 82 percent of respondents agree that QSR purc...


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Visa's Big Whopper promotion

Visa has partnered with Burger King to promote the use of plastic cards instead of cash in the fast food sector. Over the next three months Burger King customers paying for meals with Visa will qualify for a free meal on every tenth purchase.

Nice to see Visa doing its bit to fight the scourge of obesity and encourage healthy lifestyle options among its customers.

Make mine a Double Whopper with Cheese! (for the health conscious food faddists out there that's a mere 923 calories - nothing I couldn't shake off with a ten-mile run).

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Paul Penrose

Paul Penrose

Head of Research

Finextra

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06 Oct 2006

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London

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