Nowadays, the financial markets offer a straightforward and easy-to-navigate route for those striving towards achieving success with their business. You have several options in regards to engaging in this field; whether you want to be an affiliate or an introducing broker of a renowned Forex brokerage company/crypto exchange or establish your own currency trading platform from the ground up.

The process of starting up a business from scratch includes many steps, from putting together a business plan to testing the finished products/services, which requires such essential things as practical experience, relevant knowledge, a good budget, time, and sometimes like-minded people who share your ideas. Thus, creating your own business from scratch can be an extremely challenging task. In this regard, to simplify the process of entering the market for new players, a model has been developed whereby companies wishing to start their own businesses can use the ideas and solutions of another company, paying a certain amount of money for it. The model is called White Label and is designed to expand the usual understanding of doing business in today's dynamically changing world.

This article will help you understand what White Label solutions are and how they help the exchange business. In addition, we will discuss the areas in which this technology is used. At the end you will learn about the top 10 White Label exchange solutions in 2023.

What is White Label Solution and How Does It Serve Exchange Business?

Today, the white label model is considered to be one of the most widely used methods of cooperation between several companies in the world. As a general rule, it involves the sale of services or products created by another company under a new brand name. There is no question that the adoption of this interaction strategy is most widespread these days among firms with huge consumer bases and well-established market names.

In general, a White Label model is preferred by companies that do not have the resources to develop their own original in-house products or solutions. Such a model allows companies to leverage the expertise of others. Having a professional background in their own business, companies want to avoid getting involved in an area they do not understand. The integration of White Label solutions is usually relatively straightforward so that high-quality, comfortable work can be provided from the outset. As long as the system is being provided under the White Label model, there is no need to involve programmers who will develop the site and other elements. The company providing the product deals with all matters relating to the system and its automatic update. All of this is handled by an external server, so the confidentiality of the data is also maintained.

By opting for a White Label concept, the company's team members can devote their entire focus to essential tasks without getting sidetracked by irrelevant matters such as updating products or handling unnecessary problems.

The White Label model is a great way to put your new product on the market in a shorter period of time, but its other major advantage is its affordability. In comparison to launching your own product, the costs associated with purchasing such a solution are significantly lower, including everything from the software to hiring employees in different departments to ensure smooth operation. It is also certain that you will be more successful due to the fact that you have more time and energy to devote to marketing.

 White Label Solutions Application Areas

Today, there are quite a few areas where the White Label model can be used. The simplicity, speed of implementation, and relatively low cost of using such solutions have predetermined the incredible popularity of this technology. Below are the main uses of white label solutions in different industries.

Electronic Payment Services

Today the world is experiencing dramatic changes in the economic system, which is largely due to the development of various technologies, such as blockchain and cryptocurrencies. Companies are adopting new methods of mutual payments and introducing innovative solutions in the field of electronic payment systems into their arsenal. This is one of the areas in which White Label technology is being actively used to integrate various components of the payment system into the infrastructure of a particular company in order to carry out settlements between customers and other companies in both fiat currencies and cryptocurrencies. In particular, services offering payment gateways for transactions and electronic wallets for storing funds have become especially popular in this area.

Digital Currency Exchange and Encryption Services

This area, where White Label solutions are applied and used, is among the most popular today. This is primarily due to the rapid development of blockchain technology, which has become the basis for the creation of countless different projects in many different categories, including NFT, GameFi, Metaverse, DeFi, Web 3.0, and others. Considering the wide range of applications of this technology, every day, more and more companies start to use cryptocurrency in their needs, which gives rise to the need to develop special services and tools designed to provide a reliable environment for working with crypto-assets. To cater to this demand, companies have created White Label products that are readily available for use by other businesses.

NFT Sphere

Today, the NFT market is one of the most significant and largest in the crypto industry, as it gives access to a new technology designed to change the perception of electronic art and expand the scope of understanding of the technology behind the creation of electronic art objects. Already numerous firms are utilizing blockchain technology and Non-Fungible Tokens to build entire marketplaces where digital artwork is exchanged. In turn, many companies wishing to try their hand in this young, interesting, and promising crypto direction resort to the services of such companies, which allows them to create their own NFT marketplace based on the White Label model.

Saas Tools

A SaaS service is a cloud-based service that can be used online without prior installation on your computer or mobile device. The main difference between SaaS as a business model is that the owner of the service is fully responsible for its upgrade, maintenance and management. Users do not need to download software, install it, and update it in order to use the functionality of the platform. For business owners, the SaaS model has become a real hit because it allows them to use the online services of another company based on the White Label model, which saves them from having to build their own IT infrastructure, understand programming languages, etc.

Electronic Trading in Financial Markets

Electronic exchange trading, being one of the most popular methods of increasing capital today, gives access to financial markets of various types for the purpose of making a profit. In this regard, an extensive development of multifunctional systems and platforms is underway that allows not only access to trading in financial instruments, but also an in-depth analysis of any asset using a wide range of tools, charts, signals and other necessary resources for successful trading. One of the most popular and sought-after products that work according to the White Label model are the trading terminals and analytical platforms, which allow, through a detailed analysis, to see a complete picture of the state of a particular market.

Top 10 White Label Exchange Solutions in 2023

Now that you know what White Label solutions are and how they help the exchange business, as well as the areas in which such solutions are applied, it's time to consider the top 10 exchange solutions based on the White Label model.

B2Broker

The B2Broker group of companies is one of the top 10 providers in the industry, being the prominent provider of Forex, CFD and crypto liquidity and technology for brokers, crypto exchanges, hedge funds, and other institutional clients. As part of the White Label technology, B2Broker offers a complete ecosystem of unique solutions for the exchange business, which includes solutions such as White Label MetaTrader 4 and MetaTrader 5, a turnkey exchange, B2Core personal account, B2BinPay cryptocurrency processing, B2Trader matching engine, investment platforms with the possibility of providing clients with PAMM/MAMM accounts and much more.

B2Broker acts as a partner, providing state-of-the-art solutions and helping to expand business opportunities through the creation of a secure, transparent and high-tech infrastructure. The company has a very wide range of customers from different industries located around the world.

ChainUP

ChainUp is the world's leading provider of blockchain technology services. Founded in 2017 and headquartered in Singapore, ChainUp is pursuing a comprehensive global operating strategy with subsidiaries operating in Tokyo, Hong Kong, the United States, Canada, Toronto, and other countries.

As one of the most notable players in the field of providing blockchain services and crypto technologies, ChainUp offers a fairly wide range of products under the White Label model, including digital asset trading systems, non-fungible token (NFT) trading systems, wallet infrastructure, as well as mining and staking. The company has developed an end-to-end technical services platform to help clients build their products, as well as direct and distribute traffic, trading volumes, and liquidity to the client. ChainUp provides blockchain technology and financial services to more than 1,000 customers in both the cryptocurrency and traditional financial industries in more than 30 countries and regions, covering more than 60 million users.

AlphaPoint

AlphaPoint is an American fintech company that creates engines for crypto exchanges and various solutions for storing digital assets and trading. The company is one of the leading White Label technology providers for exchanging cryptocurrencies for fiat money or other digital assets. The company has been on the market since 2013 and delivers a product that allows you to launch a cryptocurrency exchange in less than 3 weeks.

AlphaPoint is on the cutting edge of developing security mechanisms that protect customers' funds without sacrificing functionality. As part of the White Label model, the company offers the following services:  wallet solutions that offer supreme accessibility, unmatched security, and a wide variety of unique customizations that allow operators to better serve end-users.

Soft-FX

Soft-FX provides a variety of software solutions for margin and spot trading. The company's solution catalog covers a wide range of trading technologies and includes three main groups: margin trading, deliverable trading, and liquidity. The solutions included in these groups correspond to modern market requirements, and many years of experience and expertise of Soft-FX are invested in them.

As part of the White Label model, the company has been providing turnkey software for trading digital and fiat assets (Forex) for more than a decade, and their specialists in the field of information technology, law and finance provide each client with comprehensive expert support during business development.

Scalex

Skalex is an enterprise-level software consulting and development company specializing in managing digital assets. Their cryptocurrency exchange software provides a full-stack solution that allows exchange operators to quickly develop profitable revenue streams. The Skalex White Label exchange solutions are designed for rapid deployment, extreme scalability, high performance, and extensive white-label customizations.

One of the company's most popular White Label solutions for exchange businesses is the cxClient which is responsible for rendering everything that investors (end-users) see in their browsers. It allows users to sign up, log in, place buy/sell orders, view their trade history/purchased tokens, view balances, deposit/withdraw digital assets, upload KYC documents, and view charts. It also features price teasers, order books, and instant notifications for order matches.

Devexperts

Being one of the largest fintech players on the market, Devexperts develops software products designed to automate financial, brokerage and exchange activities. Among the company's projects, one can find systems for online trading in the stock and Forex markets, financial document management systems, products for technical analysis, and services for providing market information in real time.

As part of White Label solutions for the exchange business, the company develops and offers high-performance distributed systems that process hundreds of trading transactions and half a million quotes per second for tens of thousands of online users simultaneously, and also makes large-scale client applications with complex GUIs that work in multi-monitor configurations. In addition, the company's arsenal includes interactive Web applications with a rich dynamic interface and applications for a whole class of mobile devices.

OpenLedger

OpenLedger is a complex ecosystem, a decentralized exchange that runs on the BitShares Blockchain. It is not included in the list of the most popular exchanges with the highest turnover, but it is considered a highly reliable platform. The platform engine makes it possible to make transactions in large volumes, and the decentralized principle of operation protects the assets and data of users.

The OpenLedger system enables secure trading with multiple signatures and full access to the BitShares organization. The system can process over 100,000 transactions per second. Users gain the ability to use Bitcoin through various channels such as the bitshares 2.0 block charts and the CCEDK gateway. OpenLedger provides a wide range of solutions for enterprises, governments, and NGOs in the form of custom solutions and services built on blockchain platforms. For example, Blockchain as a Service (BAAS) is suitable for many business needs and applications, with much more security, transparency, trust, and traceability. The company also plans to create a crypto exchange based on the White Label DEX model.

OpenDAX

OpenDAX, short for Open-Source Decentralized Asset Exchange, is open-source software with many libraries to build literally any cryptocurrency trading application, and businesses can use it to create a crypto exchange brokerage site. It has a customizable self-hosted platform, several templates, and an open-source OpenDAX WebSDK that you can use to create your own crypto projects.

Offering a wide range of tools and complete freedom of customization, this solution is designed to make your exchange exactly the way you imagine it to be. You also need to know that OpenDAX allows you to use the integration of third-party software to expand customization options and build the infrastructure of the future exchange.

Exberry

Exberry is among the oldest white-label crypto exchange solutions and focuses on providing the most modern techniques and technology to clients. They have a matching engine that's completely cloud-based and can accommodate any type of marketplace. Flexible pricing allows businesses and entrepreneurs to spend their funds on the most relevant features without losing any security. The exchange can also be upgraded to meet increased traffic needs. The technology that Exberry uses facilitates high-volume throughput and low latency.

HashCash Consultants

HashCash is a global software company offering White Label solutions in Blockchain, AI, Big Data, and IoT through its platforms, products & services. HashCash Blockchain products enable enterprises to move assets across borders in real-time for remittances, trade finance, payment processing, and more. The company runs a US-based digital asset exchange, PayBito & digital asset payment processor, BillBitcoins. They also offer Exchange solutions, payment processor software, ICO services, and customized blockchain use case development. It propels advancement in technology through Blockchain programs and its investment arm, Satoshi Angels.

Conclusion

Today's world is changing at a rapid pace, and one of the areas that is changing the most is the financial system. The innovative solutions being developed in many sectors of the blockchain business are of real appeal to various organizations interested in entering a new prospective market with fascinating initiatives. White label solutions are more crucial than ever in providing enterprises with rapid access to various financial markets, allowing them to launch their own company and generate a profit in the shortest amount of time. Therefore, it is safe to say that the White Label model has high prospects in terms of creating the ground for helping launch new businesses of completely different types both in the crypto industry and various other directions.