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ING gives customers what they want

I have to say that ING Direct appears to been listening to the customer on the call centre issue. 

In a letter to account holders the CEO offers thanks to customers for their confidence in turbulent times. I like that.

ING CEO Eric Drok then reminds customers that their deposits are guaranteed by the government (in OZ and I assume the parent by the Dutch Govt).

We all want to hear that.

He reminds us that they are an alternative to their somewhat different competitors and are offering a competitive deposit rate.

The part that really caught my eye was that they had received the highest customer satisfaction rating ahead of their competitors and the best contact centre - a locally based call centre. 

A look at their website provided even more reasons to give them a try.


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19 Mar 2009


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