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A Finextra member
A Finextra member 13 March, 2018, 13:10Be the first to give this comment the thumbs up 0 likes

Alternative payment methods have become an imperative for online businesses growth. Payment gateway providers, processors and merchants need to work closely together to ensure they can address customer needs and expectations, but also deliver an optimal shopping experience, irrespective of the channel.

As the global ecommerce landscape gets more and more complex, consumer preferences also vary by demographic, country, shopping behavior and the product or service they would like to buy. However, one constant remains the same: the alternative payment methods offer is key for checkout conversion. 2Checkout, Stripe, G2A PAY, Authorize.Net are only some of the key players active on the market whose aim is to create a localized checkout experience for a global community of consumers.

 

Ketharaman Swaminathan
Ketharaman Swaminathan - GTM360 Marketing Solutions - Pune 13 March, 2018, 16:341 like 1 like

When I was running the retail payments business in a previous life in 2007-8, there was a huge buzz around alternative payments. In the following 4-5 years, many alternative payments came and went / fizzled out / fell back on credit card rails e.g. carrier billing, mobile wallets, Dwolla, Tempo Decoupled Debit cards, etc. While deferred credit products like BillMeLater, Klarna and Affirm have made some headway, credit card and its rails have remained the most dominant form of online payments. 

Re. your opening line "...cards will fall to 41% by 2017." ICYMI, it's already March 2018.

Avik Nandi

Avik Nandi

Payments Consultant

Wipro Ltd.

Member since

11 Jul 2017

Location

Cincinnati

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