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More companies adopting interchange based sales pitch

This company has developed an interesting interchange based ROI story for banks. Here’s the pitch:

“Bill Pay Solution Enables Card Issuing Financial Institutions to Earn $150 Per Consumer Per Year in New Interchange Revenue”

(The company is Yodlee. Here's their press release <> .)

I find this interesting because it is so direct and in your face. Who wouldn’t want to earn more interchange revenue without doing much more than linking to this vendor’s service?

I wrote last year about an ad that Welcome did on protecting interchange <> , and I mentioned that it was just a matter of time before other companies took a similar approach. I also expect that we will be seeing ads from companies taking the reverse angle, targeting merchants, processors and ISO's and showing how to cut costs by reducing interchange fees. 

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