01 Jan 2021
2020 has been a year like no other, we have, and are experiencing an unique moment in history, its effects will be felt for many generations to come. In my 2020 predictions, I concluded with; ‘as Yoda once said, “Difficult to see. Always in motion is the future”. So no one really knows what’s going to happen’. Not even Yoda could have predicted th...
24 Jun 2020
WWDC worldwide developer conference is largely dedicated to developers however the opening keynotes provides a glimpse into what’s coming for customers. The showcase event on 22nd June 2020 was very different to any predecessors. You can watch the full keynote here from the Apple site. There was great drone footage of Apple HQ in Cupertino Califo...
27 Mar 2020
I am writing this with the intention it may help others as the new normal of social distancing and isolation continues... Humanity faces one of its most testing times since the world war, the hidden enemy COVID-19 has impacted the global population in different ways, personally and professionally. The social fabric that holds society together wil...
28 Feb 2020
Anyone working in product development needs to think, feel and live like a customer to truly understand what they need to do. I’ve worked in digital for over a decade, but all too often I’ve heard the phrase “you are not the customer” used (usually incorrectly) like a carefully calibrated torpedo to blow any argument out of the water, even if it w...