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2024 (2)
Alexander Bachmann

Alexander Bachmann

CEO at Mitgo Group
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Bio Mitgo Group is a global holding company with B2B and B2C businesses in the MarTech, FinTech, Mobile Solutions and Smart Shopping sectors. In March 2024, Mitgo Group acquired a finance platform Embedded to provide embedded finance solutions to over 100,000 of its affiliate customers.


Finextra site news

Accelerating the Future of Cashback: Market Projected to Hit $108 Billion by 2025

14 Jun 2024

In the age of widespread online shopping, cashback has emerged as an effective strategy for attracting traffic and enhancing customer engagement alongside the development of e-commerce platforms. According to a recent Statista study, the global number of online buyers reached 2.71 billion in 2024, and this figure is expected to rise to 2.77 billio...

Embedded Finance

Financial Institutions Can Now Profit from over $1.5 Billion of Global Affiliate Spend

25 Mar 2024

Companies offering in-app payments and financial services within their respective platforms are examples of applying embedded finance in non-financial services. As embedded finance alters how businesses, both financial and non-financial, approach finance, companies are already seeing the benefits that come with it. For instance, 88% of them have re...