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2024 (1)
James Berry

James Berry

Managing Director at Valuedynamx
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Banking Strategy, Digital and Transformation

Time to Level up Your Loyalty Program: Top 10 Ways to Tap into Gamification

17 May 2024

People love games for a variety of reasons: they fuel our competitive sides, challenge us, offer an escape from the daily grind, and help us feel a sense of victory and accomplishment. Most of us are naturally attracted to activities we find stimulating, and game-like experiences satisfy that hunger—even via loyalty and reward programs. Gamificati...