By Franklin Manchester and Julie Muckleroy “Names are the sweetest and most important sound in any language.” Dale Carnegie’s words from nearly a century ago suggest an answer to a question troubling financial services firms: How can they take customer experience (CX) to a level that inspires brand loyalty? In hard times, personalization can make ...
28 July 2023 Banking Strategy, Digital and Transformation
Ricardo PonceFinancial Services Industry Manager at SAS
Alex KwiatkowskiDirector, Global Financial Services at SAS
Joan McGowanBanking Industry Expert at SAS
Johnny SteeleHead of Banking, UK & Ireland at SAS
Peter PlochanPrincipal Risk Advisor at SAS
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