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Julie Muckleroy

Julie Muckleroy

Global Banking Strategic Advisor at SAS
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Banking Strategy, Digital and Transformation

Say My Name: How personalized customer experiences can elevate financial services

28 Jul 2023

By Franklin Manchester and Julie Muckleroy “Names are the sweetest and most important sound in any language.” Dale Carnegie’s words from nearly a century ago suggest an answer to a question troubling financial services firms: How can they take customer experience (CX) to a level that inspires brand loyalty? In hard times, personalization can make ...