By Franklin Manchester and Julie Muckleroy “Names are the sweetest and most important sound in any language.” Dale Carnegie’s words from nearly a century ago suggest an answer to a question troubling financial services firms: How can they take customer experience (CX) to a level that inspires brand loyalty? In hard times, personalization can make ...
28 July 2023 Banking Strategy, Digital and Transformation
Alex KwiatkowskiDirector, Global Financial Services at SAS
Louise PottsBanking Team Manager, Customer Advisory at SAS
Miles ElliottRisk Management Advisory Lead at SAS
Alexandre SemenovCustomer Solutions Lead at SAS
Ian HolmesGlobal Lead for Enterprise Fraud Solutions at SAS
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