By Franklin Manchester and Julie Muckleroy “Names are the sweetest and most important sound in any language.” Dale Carnegie’s words from nearly a century ago suggest an answer to a question troubling financial services firms: How can they take customer experience (CX) to a level that inspires brand loyalty? In hard times, personalization can make ...
28 July 2023 Banking Strategy, Digital and Transformation
Oana AvramescuGlobal Insurance Solution Lead at SAS
Ibrahim DemirSr Customer Success Manager at SAS
Franklin ManchesterPrincipal Global Insurance Strategic Advisor at SAS
Thomas FrenchSenior Financial Industry Consultant, Fraud at SAS
Ian HolmesGlobal Lead for Enterprise Fraud Solutions at SAS
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