Curtis Stange, Chief Strategy & Operations Officer at ATB Financial explains how listening to both customers and competitors is driving their digital strategy and the development of products and services outside of the branch network.
This Finextra interview took place at SAP’s Financial Services Forum in London. For more information, check out events.sap.com/gb/sap-financial-services-forum-emea/en/home
I'm sorry, but this is no different to at least 10 other entrants to the banking market in recent times. Listening to customers is the latest buzz phrase. The only thing of interest to customers service. How do I get it? Face to face in a branch, video,
or internet dialog.
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