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Karen Wint, Operations Director at Leeds Building Society talks about offering simple banking products in the digital age.
The title has it right. Customers want to buy a house. They want a home. For that customer experience, the loan or the mortgage product is only part of the process. Banks need to create a total customer experience--IF they want to be a customer relationship
owner, else, just be a wholesaler, a loan production supplier for others who want to create and own a customer experience.
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