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Enabling people to buy a house, not a loan

18 June 2014 | 5062 views | 1

Karen Wint, Operations Director at Leeds Building Society talks about offering simple banking products in the digital age.

Comments: (1)

Chris Yaldezian
Chris Yaldezian - IBM (Software Group) - San Ramon | 18 June, 2014, 17:55

The title has it right. Customers want to buy a house.  They want a home. For that customer experience, the loan or the mortgage product is only part of the process. Banks need to create a total customer experience--IF they want to be a customer relationship owner, else, just be a wholesaler, a loan production supplier for others who want to create and own a customer experience.

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