Attending the Communify Insights Experience in London, Rupert Baron, Former CEO, Investment Management, Rathbones joined the FinextraTV studio and gave his perspective on what 'wealth' actually means in an industry of growing complexity. Defining wealth as a merge of investment and financial planning, Barron provided overviews on consolidation, private equity and AI, what it is that has driven such change, and how firms can move forward in the modern era.