22 August 2017
Visit http://response.ncr.com

Royal Bank upgrades Web site as surfers say 'give it to us straight'

17 January 2003  |  3654 views  |  0 Royal Bank of Scotland

The Royal Bank of Scotland has upgraded its Web site in line with research that suggests UK Internet users would rather cut to the chase and avoid flash and fancy Web design when surfing for financial services and advice.

The UK bank says it conducted extensive research and usability testing by its own customers, a cross-section of the public and other potential users, before redesigning it Web presence.

Richard Johnson, head of digital banking at The Royal Bank of Scotland, says: "Our aim has been to create a site for our diverse range of visitors which is clear, comprehensible and leads people to the information they need. We have responded to what users said they wanted and in many ways the site has been designed by them."

In addition to design and navigational improvements, the site has been updated to make information for personal finance, small business, corporate, and other visitors as clear and concise as possible, says Johnson. This is supplemented by free tools providing practical, interactive information and advice, including online calculators, independent tips on home improvements and house buying, and detailed data on every local area in Britain.

The upgraded site also features an Internet banking demo, enabling customersa to test-drive the Royal Bank's digital banking service before they sign up, and a small business clinic, offering a health check on business plans and an online databases of suppliers and competitiors.

The new site was developed for the bank by Internet agency HeathWallace.

Comments: (0)

Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

First direct to trial interactive agent technology

First direct to trial interactive agent technology

06 January 2003  |  5395 views  |  0 comments
Royal Bank of Scotland fined over money laundering failures

Royal Bank of Scotland fined over money laundering failures

17 December 2002  |  5998 views  |  0 comments
NatWest wraps up cash for Christmas

NatWest wraps up cash for Christmas

11 December 2002  |  5619 views  |  0 comments
Royal Bank of Scotland talks up online mortgage service

Royal Bank of Scotland talks up online mortgage service

11 December 2002  |  4266 views  |  0 comments

Related company news

 

Related blogs

Create a blog about this story (membership required)
visit www.dorsum.eudownload the paper nowvisit www.worldpaymentsreport.com

Top topics

Most viewed Most shared
Mobile contactless spending accelerating in UKMobile contactless spending accelerating i...
12416 views comments | 26 tweets | 23 linkedin
Barclays pairs banking data with third party apps for SmartBusiness DashboardBarclays pairs banking data with third par...
10975 views comments | 22 tweets | 34 linkedin
hands typing furiouslyWhy Is Risk Analytics Important?
10203 views 0 | 6 tweets | 1 linkedin
RBS to bring Silicon Valley to EdinburghRBS to bring Silicon Valley to Edinburgh
10160 views comments | 10 tweets | 8 linkedin
Australia regulates digital currenciesAustralia regulates digital currencies
10062 views comments | 21 tweets | 34 linkedin

Featured job

Competitive
London, UK (or flexible)

Find your next job