Instagram users can now buy products from small businesses using Meta Pay within the app's chat function.
To use payments in chat on Instagram, people send a message to a qualified small business they’re interested in buying from.
In that same chat thread, they’ll be able to pay with Meta Pay with a few taps, track their order and ask the business any follow-up questions.
The feature is open to small businesses in the US, meaning they don't have to set up a digital storefront using Instagram Shops.