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Instagram adds payments in chat

Instagram users can now buy products from small businesses using Meta Pay within the app's chat function.

  5 3 comments

Instagram adds payments in chat

Editorial

This content has been selected, created and edited by the Finextra editorial team based upon its relevance and interest to our community.

To use payments in chat on Instagram, people send a message to a qualified small business they’re interested in buying from.


In that same chat thread, they’ll be able to pay with Meta Pay with a few taps, track their order and ask the business any follow-up questions.

The feature is open to small businesses in the US, meaning they don't have to set up a digital storefront using Instagram Shops.

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Comments: (3)

A Finextra member 

Wow - i wonder how long this one will last before it gets shut down by Meta?

A Finextra member 

Why do you say that? Meta owns Instagram

A Finextra member 

see a couple of notable failures below  Facebook buys successful businesses - its track record of launching new ones is not all that great. In app purchases in an environment as short lived as instagram may struggle with stickiness!   Just an opinion from a seasoned observer... maybe the Metaverse is a better location and this is just a pilot? 

Novi wallet failure  

https://www.finextra.com/newsarticle/40572/meta-to-shut-down-novi-wallet?utm_medium=newsflash&utm_source=2022-7-4&member=135864

Libra failure 

https://www.cnbc.com/2022/07/01/the-last-remnant-of-facebooks-crypto-project-shuts-down-september-1.html

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