Nasdaq hires Web-enabled private eye

Nasdaq hires Web-enabled private eye

The Nasdaq Stock Market has selected Virginia-based Cyveillance, a provider of automated Internet intelligence, to provide online brand management and digital asset protection services.

Under the agreement Cyveillance will scour the Internet to find all instances of unauthorised use of the Nasdaq brand and indexes and associations with undesirable content. This intelligence will allow Nasdaq to license the unauthorised sites, increase revenue, and address any sites misusing the familiar Nasdaq brand, says the Exchange.

John Jacobs, senior vice president, Nasdaq Stock Market, explains: "The Nasdaq indexes are indispensable benchmarks in the financial community. Maintaining control over our brand and indexes on the vast, unstructured Internet ensures that the name we have so carefully built will not be eroded."

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