Retailers eye the potential of Open Banking
18 December 2017 | 14703 views | 9
Large retailers are eyeing up the potential benefits of the forthcoming introduction of revised payment rules in Europe, with a sizeable proportion planning to tap directly into consumer account data to drive down transaction fees, tailor products, and create innovative loyalty programmes, according to research from Accenture.
Accenture surveyed nearly 80 payments executives at large retail companies and banks across Europe to determine how they will respond to the new regulations, under which banks must grant third parties access to consumer data with the customer's consent.
While the move to Open Banking will help banks reach new customers by enabling them to offer plug-and-play financial products through third parties, it will also give retailers the opportunity to accept payments directly from a consumer’s financial institution without the need for an intermediary, as well as let them access a consumer’s financial data.
Jeremy Light, who leads Accenture’s payments practice in Europe, says: “Open Banking is an opportunity for retailers to provide a better customer experience through flexible payment initiation and faster refunds, and to increase cash flow by bypassing card networks and fees and reducing fraud and chargebacks."
Of the 43 retailers questioned by Accenture, 74% plan to use bank APIs to access customers’ financial information so they can tailor products, while 51% expect to generate relevant point-of-sale offers and discounts based on consumer spending habits. Fifty three percent also expect to bypass payment gateways and acquirers and initiate payments directly with banks to negotiate better transaction fees .
Alan McIntyre, head of Accenture's banking practice says: “If retailers use their loyalty programs to incentivise customers to initiate payments directly through their sales channels, the first place that banks will likely feel the impact is in the decline of debit-card transaction.”
Whether consumers will be willing to open up to retailers is debatable. Research published by Accenture in October showed a clear majority of Brits would be unwilling to share their financial data with large merchants.