Barclays looks to 'click and collect' to revitalise the branch

Barclays looks to 'click and collect' to revitalise the branch

Barclays Bank may have found a novel new use for its network of bank branches - as a click and collect delivery site for Amazon parcels.

The bank has been trialing delivery lockers across sites in London as a means to increase footfall in branches. If successful the plan could be extended across the Barclays network of 1500 high street outlets.

In December, the bank released research which suggested that click and collect deliveries were expected to grow three times faster than home deliveries by 2018.

Barclays said that 43% of retailers are investing in click & collect as a delivery option, while 41% say they would struggle with the level of online orders without offering the service.

Richard Lowe, head of retail & wholesale at Barclays, comments: “According to a recent report one in ten consumers fell victim to late deliveries last Christmas* and it’s clear to see how Click & Collect offers a practical, alternative solution. Amazon has also recently partnered with Royal Mail, allowing shoppers to collect their parcels from their local Post Office, and I believe we will increasingly see this kind of tie-up.

Barclays interest in the click and collect phenomenon has been growing for some time, as the following infographic from Barclaycard back in 2014 demonstrates.

Comments: (2)

Ketharaman Swaminathan
Ketharaman Swaminathan - GTM360 Marketing Solutions - Pune 12 April, 2016, 13:39Be the first to give this comment the thumbs up 0 likes

The benefits of click-and-collect are obvious. I noticed that the Barclays exec quoted in the infographic believes click-and-collect is a key differentiator for "brick-and-mortar retailers over e-tailers". I wonder why. The first time I've heard about this feature was when Amazon DE launched lockers owned by Deutsche Post in all railway stations in Frankfurt back in 2003. In my only personal experience of using this feature, I placed the order for a smartphone on the website of an e-tailer (don't remember which one) and collect the product from a Curry's brick-and-mortar store in Canary Wharf. Going by this, click-and-collect seems beneficial to both brick-and-mortar and e-tailers. Not sure why the Barclays exec thinks otherwise.

A Finextra member
A Finextra member 12 April, 2016, 14:14Be the first to give this comment the thumbs up 0 likes

Maybe if UK banks opened at times that meant customers could actually visit the branch this would 'revitalise the branch'. Turning it into a postal collection office which is also closed during the hours most want to visit is hardly going to help.

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