Zapp gears up for launch

Zapp gears up for launch

The day after it emerged that Apple Pay is on its way to the UK, local rival Zapp has sought to grab some of the limelight by unveiling its new 'Pay by Bank app' consumer brand.

Set up by VocaLink in 2013, Zapp is aiming to bring real-time mobile payments - in store, online and through apps - to millions of Brits by integrating its system into bank apps and tapping into the Faster Payments rails.

When the service launches this summer, customers who click on the 'Pay by Bank app' symbol online will automatically see their bank app open on their phone from which, once logged in, they can complete payments. The symbol will also be used in stores on the high street.

Peter Keenan, chief executive, Zapp, says: "We’re delighted to unveil the new Pay by Bank app paymark ahead of our consumer launch. All of our consumer testing shows that it will be extremely effective in giving consumers the confidence that their mobile payment is backed by their trusted bank."

HSBC, first direct, Nationwide, Santander and Metro Bank have committed to embedding Zapp within their phone and tablet apps, bringing the technology to their 18 million customers, while Sainsbury's, Asda, House of Fraser and Shop Direct are among a group of retailers also signed up.

However, the service looks set to be beaten to the punch by Apple, which yesterday revealed that it has enlisted its own impressive array of banks and merchants, as well as Transport for London, for a July launch of Apple Pay.

Comments: (7)

Lu Zurawski
Lu Zurawski - ACI Worldwide - London 09 June, 2015, 09:35Be the first to give this comment the thumbs up 0 likes

Most Exciting! I've been waiting at the proverbial bus stop for over 15 years, then suddenly two viable mobile payment vehicles arrive at the same time. Thanks to Apple Pay and Zapp, UK folk can now look forward to a summer of tapping, apping and zapping.

Dean Wallace
Dean Wallace - ACI - Global 09 June, 2015, 10:16Be the first to give this comment the thumbs up 0 likes

As a payments geek, there's nothing more juicy than 2 big announcements like this. I can't wait to see how things play out. Who will win out? I think both will play a role going forward, check out why here.

A Finextra member
A Finextra member 09 June, 2015, 11:57Be the first to give this comment the thumbs up 0 likes Don't get too excited. Zapp won't be in physical retail for a while. As for online, the competition is hotting up, with V.me, PP and, soon, Apple offering - inter alia - security of paying with a credit card. As for Apple, the real excitement is about who will take advantage of the situation and "save" the fragmented Android
A Finextra member
A Finextra member 09 June, 2015, 12:00Be the first to give this comment the thumbs up 0 likes Don't get too excited. Zapp won't be in physical retail for a while. As for online, the competition is hotting up, with V.me, PP and, soon, Apple offering - inter alia - security of paying with a credit card. As for Apple, the real excitement is about who will take advantage of the situation and "save" the fragmented Android. It will take some kind of magic to beat Apple at the game they started. Before, it was Apple who was the second nice to get the cheese (well, one might count ISIS (SoftCard) and G as the first mice...)
A Finextra member
A Finextra member 09 June, 2015, 12:01Be the first to give this comment the thumbs up 0 likes Apologies for double posting - things are not always perfect up in the air.
Dean Wallace
Dean Wallace - ACI - Global 09 June, 2015, 12:58Be the first to give this comment the thumbs up 0 likes So good it was worth saying twice ;-) You're right about zapp being online. Interesting to see what they come up with for POS given the Apple lock down on the NFC loop and the existing card rails over contactless Interesting question Alexander on Android. Don't you feel Android Pay is meant to address that?
A Finextra member
A Finextra member 09 June, 2015, 13:16Be the first to give this comment the thumbs up 0 likes Thank you, Dean. As for Android Pay (as well as Samsung Pay et al): the problem is with complete lack of consistency - especially from UX point of view. To compete with AP (not me in this case )) one needs SE. A/G does not control that at all. Even within the same OEM things are very messy - e.g. HTC dropped SE support on One M9... Add different antenna positions on EVERY Android model and you get the horrible picture I see. AP does not control NFC interface in retail. Any EMV-compliant service (including HCE versions!) can use it. However, to compete with AP one needs to look beyond NFC... ;)
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