Barclaycard and Orange are to kill off their Quick Tap contactless mobile payment service at the end of next month.
Launched in 2011, Quick Tap was one of the first apps to let Brits make low value point-of-sale purchases through their handsets.
But last year Orange's parent, EE, unveiled a near-identical service, called Cash on Tap, with MasterCard. Later this month Cash on Tap users will be able to pay for journeys on the tube, DLR and overground with their handsets.
In an email to customers, Barclaycard says that Quick Tap will be shut down on 30 October and the firm tells Finextra that it will now "focus on developing other innovations that better meet our customers' demands".
Barclaycard led the contactless charge in the UK, introducing tap and pay cards back in 2007. It has since unveiled its PayTag stickers, which can be attached to handsets, and next year will ramp up its move into wearables through the commercial launch of the bPay wristband.
And it is understood that Quick Tap's demise does not spell the end of the company's involvement with mobile NFC services, although details on upcoming projects are currently being kept under wraps.