Barclays has launched a crowdsourcing micro-site called Your Bank, inviting customers to share ideas about how it can improve its service.
Visitors to Your Bank are asked to vote on issues related to online, mobile, branch, 'day-to-day, and 'accessible' banking. Registered users can also submit ideas on banking products, experiences and community issues.
These can then be voted on - at the time of writing, the most popular submission calls for a separate 'pending transactions' section for online statements. Barclays assigns each idea a status, providing updates on steps it is taking to address them.
The bank is using video, both on its site and on a dedicated YouTube channel, showing customer views on things such as how branches can be changed:
Other clips provide updates on moves Barclays has taken to address concerns, such as the introduction of sign language video for deaf customers:
Barclays may need all the customer advice it can get: on the day it became easier for Brits to move their accounts, the bank came bottom of a table scoring providers on honesty and customer service.
According to the Move Your Money campaign rankings, Barclays scores a pitiful four out of 100, damaged by high customer compliant numbers and a reputation tarnished by the Libor and PPI scandals.