Turkish telco Turkcell has overhauled its mobile wallet service, adding a feature that lets customers make payments at the point-of-sale by entering their phone number.
Launched last year, the SIM-based Cep-T Cüzdan service is available to all of Turkcell's 28 million subscribers, regardless of their handset.
Customers with NFC-enabled handsets have always been able to make contactless payments but the upgraded wallet now also lets them enter their phone number to complete transactions - both instore and online.
Subscribers can also make person-to-person payments through mobile numbers, without the need for a bank account; top up their airtime; get location-based offers; and, now, pay their utility bills.
Money is stored on a virtual pre-paid MasterCard but Turkcell has also struck deals with 13 banks - who join original partner Garanti - meaning that subscribers can add their bank cards to their mobile wallets.
Cenk Bayrakdar, chief new technology business officer, Turkcell, says: "Turkcell Wallet brings together the participating banks, MasterCard's secure infrastructure, and Turkcell's technology to combine mobile payment, mobile banking, and mobile loyalty programs in a single service to let our customers leave their wallets at home."