PayPal ditches Web label as it makes play for high street transactions

PayPal ditches Web label as it makes play for high street transactions

PayPal is rebranding its suite of small business payments programmes as PayPal Payments, deliberately dropping the word 'Website' from its US product range as it moves away from its online roots to embrace mobile and offline opportunities for expansion.

The shift in emphasis acknowledges the blurring of the boundaries between online, mobile and physical channels as PayPal makes a play for face-to-face transactions at the physical point-of-sale.

Explaining the change, Ed Eger, SVP and general manager for PayPal Americas says: "In the same way that Apple did when it dropped 'computer' from its name in 2007 to represent its move beyond the Mac to a comprehensive consumer electronics company, this name change represents our move away from our online heritage to the future of PayPal and the multi-channel nature of payments in the new retail environment."

PayPal Payments operates on a three-tier model, labelled 'Standard', 'Advanced', and 'Pro', with a basic set of functionality underpinning the free Standard level, to more sophisticated check-out options available for paying customers.

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