NAB pumps perfume into concept branch; faces Twitter backlash over sexist article

NAB pumps perfume into concept branch; faces Twitter backlash over sexist article

National Australia Bank has launched a high-tech concept branch in Melbourne, complete with its own NAB scent, pumped into the building to help relax customers.

The bank told local outfit Seven News that the branch at its Docklands headquarters offers free WiFi with computers and iPads as well as a special children's area.

High-tech deposit machines which accept and read up to 50 notes at a time and count coins quicker than people have also been installed, although the bank insists these won't be replacing staff.

Explaining the decision to pump perfume into the store, NAB's Peter Holmes told Seven News: "It's certainly not making it smell like $50 notes. It's about getting customers to feel comfortable in the store."

Another two concept branches are slated to be opened in Melbourne this year as well as one in Sydney and another in Brisbane.

Separately, the bank has been on the receiving end of a Twitter backlash today after posting an article on its site entitled 'Seven Deadly Financial Sins for Women (and some men!)'.

After using the NAB Twitter account to link to the article, the bank was inundated with complaints that it was condescending, patronising and sexist. The piece has since been altered and around 15 tweets sent out, apologising and insisting that: "We intended to give simple money tips, not stereotype ^JF".

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