Citi has officially opened a flagship, high-tech branch in New York's Union Square based on its "smart banking" outlets in Asia.
Chief executive Vikram Pandit cut the ribbon on the 9,700 square foot branch which has been operating since earlier this month, with a "houswarming tweet-up" last week tempting visitors with free wine and cheese.
The new branch includes six interactive sales walls which let customers browse information on products and services. Meanwhile other "media walls" show people inside and out live market updates, global and domestic news and local weather.
There are also state-of-the-art ATMs that eliminate the need for envelopes when making cash or cheque deposits while the cash machine lobby provide 24/7 access to customer service experts via video-assist.
Other features include free online access and Wi-Fi, access to global experts via two-way video conferencing and a private seating lounge for Citigold customers.
Manuel Medina-Mora, CEO, consumer banking, the Americas, Citi, says: "The new branch reflects our strategy to invest in retail banking with a focus on customer-centric innovations and an eye towards growth in our key markets. Drawing on smart banking technologies and best practices developed by Citi in Asia, and located in the heart of New York City, the new flagship branch demonstrates that we are a global bank with deep roots in the communities we serve."
Over the past few months Citi has been actively rolling out the new generation of 'smart banking' stores across Asia Pacific and has now set its sights on key European markets such as France, Germany and the UK.