In its latest social media marketing wheeze, National Australia Bank (NAB) is offering someone the chance to have an ATM installed in their lounge.
The bank took to Twitter today, asking: "Want an ATM in your loungeroom? (Yes, we're serious!)" and linking to a form on its Web site inviting Australians to apply for the unusual prize.
NAB hints that there will be further stages to the contest - the winner of which will also get an NAB Classic Banking Account loaded with A$1000, an iPad 2 and iPhone 4 - telling people it will be "in touch with what's next".
The person picked will also get a shot at Internet fame, becoming part of the bank's marketing campaign, having their "ATM exploits" filmed and transmitted online.
The lounge ATM is the latest in a series of social media-heavy marketing ploys employed by NAB in recent months. In February it launched a 'break up' campaign, building a micro-site and using Twitter, Facebook and YouTube to launch an extraordinary attack on its rivals over home-loan interest rates.
The operation proved a big hit for the bank which claims it saw a one per cent increase in its share of the mortgage business as a result.
This has recently been followed by an "honesty experiment" campaign designed to promote its credit cards. A series of videos have been posted on YouTube of actors testing Australians' honesty by giving them incorrect change and dropping cash in the street.