Contactless acceptance market set to boom

Contactless acceptance market set to boom

The number of locations that accept contactless payments is set to increase by over 12.5 million by the end of 2013, according to a study by IMS Research

In its latest report, IMS forecasts that the number of contactless-enabled points of sale in existence will grow more than six times faster than the overall Eftpos market.

Research director, John Devlin, comments: "After a downward blip in late 2008 and the first half of 2009, the overall market is now returning to growth. The retail and hospitality sectors that have been hardest hit are showing signs that the market bottomed out earlier this year. Those companies that have managed the economic downturn well are starting to invest in new technologies rather than just replacing essential POS equipment."

He says that tier 1 and 2 merchants are now implementing new developments that had been temporarily shelved. "Contactless is a prime example of this."

He adds that contactless specialists, such as OTI and ViVOtech, are seeing greater demand for their readers in a growing number of markets, as banks and card vendors move to issue contactless chips as standard.

Comments: (1)

A Finextra member
A Finextra member 12 November, 2009, 14:52Be the first to give this comment the thumbs up 0 likes

Like an economic recovery that is still supported by stimulus spending, acceptance spending cannot be sustained until consumer demand is fulfilled. If contactless turns out to be the path to mobile payments than increased contactless acceptance is inevitable. Yet it's still unknown what will drive increased consumer demand, and it's still not certain that contactless is the path to mobile payments. We need to understand more about what will drive both consumer and merchant demand, as this is the key to a profitable return from contactless investments. 

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