ING forced to sell US Internet bank

ING forced to sell US Internet bank

ING is to divest its successful Internet banking operation ING Direct in the US as part of an agreement with the European Commission on a mammoth restructuring plan to separate its banking and insurance activities worldwide.

Under the programme, the giant Dutch bank will sell off all of its insurance operations over the next four-years as part of an effort to repay a $10 billion bail-out by the Dutch state.

Announcing the plan, ING chief Jan Hommen says: "Widespread demand for greater simplicity, reliability and transparency has made a split the optimal course of action".

As part of the restructuring, the EC has insisted that the Dutch bank must sell its ING Direct franchise in the US.

ING says it regard the US operation as a "very strong franchise" that offers potential for growth. It is anticipated that a divestment will take several years and will not be completed before the end of 2013.

In a statement, the bank says: "This agreement has no impact on other countries. ING remains committed to the ING Direct franchise, as a strong contributor to ING's growth going forward. The unique customer proposition, simple transparent products and market-leading efficiency are at the heart of ING's banking strategy."

However, much of ING's success has been built on offering headline-leading interest rates for Internet-only savings. The new deal with the Dutch state specifically precludes ING from being a "price leader" in any EU country for certain retail and SME banking products. These restrictions will apply for the shorter period of three years or until the banks has repaid its debt burden.

Comments: (2)

Paul Penrose
Paul Penrose - Finextra - London 26 October, 2009, 13:01Be the first to give this comment the thumbs up 0 likes

The last rites for the bancassurance model?

A Finextra member
A Finextra member 26 October, 2009, 14:34Be the first to give this comment the thumbs up 0 likes

Wow. ING marketing executives always caused a stir at conservative US banking conferences by giving in-your-face presentations about stealing share from the incumbents. And now this. 

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