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ING Direct sets up bank fee comparison Twitter stream

02 July 2009  |  7723 views  |  0 anonymous figure in front of stock exchange

ING Direct in Canada has launched "Fee Tweeter", a new application which enables users to tweet and compare their bank fees with other users.

The application is a new addition to the fairfees.ca Web site launched last month by ING Direct, which invites Canadians to speak up about fair - and unfair - bank service charges and fees.

Peter Aceto, president & CEO of ING Direct Canada says the bank decided to launch the service after picking up a trend from Canadians' feedback on Facebook and Twitter that they are not saving as much as they'd like to, especially in today's economy.

He says: "To make it even more difficult, some financial institutions keep increasing and adding more fees, often wiping out any interest that might have been earned, making it even tougher for Canadians to save."

The 'fee twitter' application is open to both existing Twitter users as well as non-users who may post a guest tweet and view the stream of comments posted by other users, thereby providing a single destination for savers to share and compare the bank fees they've been charged

"We are listening to Canadians' concerns. That means, if they are talking on social media such as Twitter and Facebook, we want to be part of that conversation," says Aceto. "As a leading online bank, it makes sense that we'd help Canadians talk about their savings in the same space."

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