Scottish Government to offer debt advice through ATM screens
19 November 2008 | 2771 views | 0
The Scottish Government is to launch a debt advice campaign to consumers using bank cash machine screens during the festive season.
The campaign will reach consumers who are withdrawing cash at high street ATMs during the busy Christmas shopping season and the January sales. The message will encourage people to seek help with their debt sooner rather than later, and promote the support and advice available from National Debtline.
The onscreen advertisements are expected to broadcast simultaneously across several banking networks in Scotland, achieving 1.25 million one-to-one transactions, before and after Christmas, when money matters and spending are at a seasonal high.
The pre and post Christmas awareness campaign will go live on several hundred ATMs across Scotland on December 8 - 21 and January 12 - 25.
The onscreen ads will be powered by i-design's ATM:ad technology.