18 August 2017
Find out more

I-design reports RBS ATM advertising deal

14 January 2008  |  5810 views  |  0 ATM

The Royal Bank of Scotland (RBS) has signed a deal with ATM advertising specialist i-design which will enable it to run marketing campaigns and display third party advertising across its national cash machine network.

The bank - which operates the largest ATM network in the UK - will begin rolling out i-design's ATM:ad software across its cash machines in the first quarter of 2008, with the implementation slated to be completed by the second quarter.

In addition, i-design says it has secured the exclusive rights to sell third party advertising on around 2500 RBS cash machines located in Tesco stores across the UK.

Scotland-based i-design - floated on London's Alternative Investment Market (AIM) last July - says the RBS contract is its largest ever for ATM:ad. The vendor has now sold software licences representing 14,800 ATMs - 44% of UK cash machines operated by financial institutions.

Nationwide Building Society, HSBC and Alliance & Leicester are among the bank that have licensed the ATM:ad advertising system to deliver on-screen advertising to customers.

Commenting on the RBS deal, Ana Stewart, chief executive of i-design says: "This contract is a landmark one for us and is testimony to the strength of our advertising solution, ATM:ad."

I-design shares rose 4.40%, or 2.50 pence, to 58.50 pence in mid-morning trading on news of the RBS deal.

Comments: (0)

Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

RBS trials mobile debit payments technology

RBS trials mobile debit payments technology

23 November 2007  |  14767 views  |  0 comments
A&L signs with ATM advertising outfit i-design

A&L signs with ATM advertising outfit i-design

17 September 2007  |  4659 views  |  0 comments
ATM:ad firm i-design to float on AIM

ATM:ad firm i-design to float on AIM

16 July 2007  |  4564 views  |  0 comments
RBS to put free ATMs in post offices

RBS to put free ATMs in post offices

23 October 2006  |  5855 views  |  0 comments

Related company news

 

Related blogs

Create a blog about this story (membership required)
visit www.worldpaymentsreport.comvisit www.abe-eba.euvisit www.niceactimize.com

Top topics

Most viewed Most shared
Mobile contactless spending accelerating in UKMobile contactless spending accelerating i...
7399 views comments | 21 tweets | 22 linkedin
Norwegian banks and startups form fintech clusterNorwegian banks and startups form fintech...
7237 views comments | 19 tweets | 23 linkedin
hands typing furiouslyWhy Blockchain Might Not Be The Future For...
5976 views 1 | 5 tweets | 3 linkedin
RBS to bring Silicon Valley to EdinburghRBS to bring Silicon Valley to Edinburgh
5844 views comments | 10 tweets | 7 linkedin
Apple sidelined as Beijing transit system launches payments appApple sidelined as Beijing transit system...
5803 views comments | 11 tweets | 9 linkedin

Featured job

£100-120K Basic dependent on experience plus subst...
London

Find your next job