The Royal Bank of Scotland (RBS) has signed a deal with ATM advertising specialist i-design which will enable it to run marketing campaigns and display third party advertising across its national cash machine network.
The bank - which operates the largest ATM network in the UK - will begin rolling out i-design's ATM:ad software across its cash machines in the first quarter of 2008, with the implementation slated to be completed by the second quarter.
In addition, i-design says it has secured the exclusive rights to sell third party advertising on around 2500 RBS cash machines located in Tesco stores across the UK.
Scotland-based i-design - floated on London's Alternative Investment Market (AIM) last July - says the RBS contract is its largest ever for ATM:ad. The vendor has now sold software licences representing 14,800 ATMs - 44% of UK cash machines operated by financial institutions.
Nationwide Building Society, HSBC and Alliance & Leicester are among the bank that have licensed the ATM:ad advertising system to deliver on-screen advertising to customers.
Commenting on the RBS deal, Ana Stewart, chief executive of i-design says: "This contract is a landmark one for us and is testimony to the strength of our advertising solution, ATM:ad."
I-design shares rose 4.40%, or 2.50 pence, to 58.50 pence in mid-morning trading on news of the RBS deal.