Dresdner selects Siebel for multi-channel CRM

Dresdner selects Siebel for multi-channel CRM

Dresdner Bank's retail banking division is deploying Siebel eFinance as part of a multi-channel customer information management strategy.

The bank is currently building an advanced transactional Web portal to service its 4.2 million retail customers. The German bank has chosen Siebel eBusiness Applications to ensure integration with existing branch-based and telephone channels and consistency in information delivery across multiple contact points.

"With the support of this solution we are able to serve our customers in person at the branch offices, via the Internet or on the phone without ever breaking off the flow of information", says Ulrich Poettgens, head of e-commerce/Internet of Dresdner retail banking division.

With the new system in place, Dresdner Bank staff will be able to access a comprehensive up-to-the-second view of customer activities irrespective of the point of contact says Poettgens.

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